Projects With Purpose

Our mission goes beyond automation

We're here to uplift the whole person. This page highlights the community-centered projects that reflect our hearts.

From mental health and gratitude to honoring the stories of the elderly and caregivers, each project is designed to support growth, healing, and connection. These initiatives will launch first in Spanish, with AI-assisted English translations, to ensure cultural access and inclusivity for communities too often left out of the conversation.

Whether you're a leader, a caregiver, or someone simply seeking purpose, these projects are for you.

Why?

By Wilma Matos, Founder of Innovaluz

To me, business has never been just a business because behind every mission is a human story. Every experience, every choice, every moment shapes who we are.

Ever since I was a little girl, I’ve looked for ways to support, uplift, and empower others. That calling shaped every part of my life—from studying social work, becoming a doula and lactation educator, to earning my master’s in Public Affairs with a focus in criminal justice. I’ve worked in community action, walked alongside families in crisis, and served businesses from the inside out.

And like many of the people I serve, I’ve been in the trenches myself.

I come from a family that taught me what it means to live with both challenges and compassion. I’ve experienced financial hardship, deep fatigue, and at one point, a serious illness that left me bedridden, facing cancer, chronic fatigue, and a long list of ER visits.

But even in that season—when I had nothing left to give—I discovered something powerful:
Gratitude. Mentorship. Mindset. Healing.

Those tools gave me my life back.
And now I’m committed to giving that back to others.

That’s why I’m creating these projects—not just for business owners, but for anyone who’s on a journey to reconnect with themselves. These projects are for people seeking meaning, balance, and growth. For those who want to contribute to their communities. For anyone who believes there’s more to life than just surviving the day.

These projects will be launched in Spanish first, with AI-assisted translations into English, to make them inclusive and accessible across languages. My decision to launch them in Spanish first comes from years of supporting people in disadvantaged communities, where I’ve witnessed a persistent lack of culturally relevant resources in their native language. I want these projects to meet people where they are—and ensure that no one is left behind due to language barriers.

There are three projects I’m preparing to launch—with the right collaborators and aligned timing:

• A podcast that explores mental health, emotional well-being, life balance, and what it means to grow in a world that constantly demands more from us. These conversations will be raw, compassionate, and rooted in real-life experiences.

• A Gratitude Group, inspired by Rhonda Byrne’s work, created in collaboration with trusted voices in personal growth and emotional wellness. This space will offer people a chance to reflect, reset, and reconnect with what’s going well—especially when life feels overwhelming.

• A YouTube channel dedicated to uplifting the voices and stories of the elderly, caregivers, and individuals with cognitive or physical disabilities—as well as those who support them. This project is inspired by my aunt Rosita, who was born with an intellectual disability and has lived with us for the past nine years. Her presence is a daily reminder that joy, love, and human dignity aren’t tied to productivity—they’re rooted in being present, valued, and seen.

Because behind every business, behind every mission, there’s a real person.
And I believe real people deserve to be seen, supported, and inspired.

This is more than automation.
This is about coming home to yourself—and rising together.

Podcast Series

This is a space for honest, human-centered conversations about mental health, emotional well-being, and everyday life. In each episode, I invite thoughtful voices—people with lived experience and deep insight—to share stories, tools, and reflections that help us grow from the inside out. Join us as we discuss emotional well-being through engaging conversations and expert insights, empowering listeners to enhance their mental health and foster resilience in everyday life.

Gratitude Group

Participate in a supportive community that encourages sharing gratitude practices, fostering connections, and enhancing overall wellbeing through collective experiences and positive interactions. Inspired by the work of Rhonda Byrne, this is a space for those ready to shift their mindset and reconnect with the good. Together, we’ll reflect, share, and practice gratitude in real, grounded ways—with guidance from compassionate individuals who’ve walked this journey and want to walk it with you.

A YouTube channel inspired by my aunt Rosita, who was born with an intellectual disability and has lived with my family for the past nine years. After my grandmother passed, she came to live with us—and her presence has been a daily reminder of what truly matters.

Rosita has taught me that worth isn’t tied to productivity—it’s found in being grateful in the in the now. Through this channel, I want to share Rosita’s daily life and the stories of people like her: the elderly, those experiencing disabilities, and the caregivers who support them. It’s about dignity, visibility, and honoring lives that often go unseen—but never unloved.

Rosita The Now

Want to be the first to know?

New initiatives are on the way, created for people who want to reconnect with themselves, contribute to their communities, and grow with intention. These projects are built from purpose, powered by heart.

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